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The Shadow Initiative Difference
About Us
Two friends, united by unique mental health experiences, have come together to launch a clothing brand with a powerful mission: to boost awareness about suicide prevention. Inspired by our own exposure to and the stories of those around us, we want our designs to spark conversation and break down the stigma surrounding mental health.
Our Goals
Through each piece we create, we aim to encourage people to speak up, seek help, and support one another in the fight against suicide. Our brand is more than just clothing—It’s a movement, a symbol of strength, hope, and solidarity.
Our mission is to put 10% of all sales towards a charity foundation based around mental health awareness and suicide prevention.
